When Nike was in search of the perfect piece of music to complete their latest spot for NIKEiD, we understood exactly what was needed. We knew that to stay on brand, the piece had to walk the fine line between feeling tough and dramatic, while remaining upbeat and inspirational... It couldn't be too dark, but couldn't be too light and poppy at the same time. The result was described as a "slam dunk" by the spot's producer, and Nike was so pleased that we were then tasked to create the sound design for every shot and mix the final spot.